Wellness Begins with Rituals

At Aarus, we believe wellness starts with rituals.

Simple daily moments that restore your rhythm. That's why we create daily rituals that nourish your body, calm your mind, and help you feel good.

At the core of Aarus is a clear conviction: wellness should seamlessly fit into your life, not expect you to hit pause to take your pills.

Each product is a functional blend—backed by cutting-edge science, but delivered in a way that feels familiar, sensory, and joyful.

Whether it's better sleep, sharper focus, or balance from within—Aarus is your daily rhythm, redefined.

Because real wellness isn't just what you take, it's how you live.

Built on Legacy,
Made for the Future.

Aarus is incubated by the Kanoria Foundation, a family-run institution dedicated to social transformation through spiritual growth, education, and humanitarian action.

Its wellness philosophy draws inspiration not just from science, but from the deeply Indian idea that health is harmony, between body, mind, and spirit.

Aarus is a new extension of that mission:

  • To undo decades of wellness marketing that made feeling better feel like work.
  • To centre the ritual, not the routine.
  • To create formats that feel culturally intuitive, emotionally sticky, and functionally powerful.

To build a new language of health, one based not in fear or guilt, but in rhythm, trust, and pleasure.

Balanced stones by the sea symbolizing harmony
Hands around a candle with stones and herbs

Not a Supplement Brand.
A Ritual System

Drift is just the beginning. What’s coming next flips familiar formats into vehicles for a healthier lifestyle:

  • A blend to support focus, cognition, and mental stamina, but delivered through a low-calorie sweetener you can add to your coffee or tea, instead of swallowing a nootropic stack.
  • A salt alternative designed for gut and cellular detox, low in sodium but rich in trace minerals, intended to both nourish from within and counter the effects of India’s excessive sodium consumption trend.
  • A blend to support liver and skin health through collagen support, but delivered as a chewing gum, making collagen effortless and on-the-go.

This is wellness that fits into your lifestyle.

About the Founder

Yagyesh Kanoria brings a unique blend of scientific depth and entrepreneurial instinct to Aarus.

With an academic background in biochemistry and entrepreneurship, and a Master’s in Pharmaceuticals, he’s spent the last few years exploring the space between clinical formulation and human behaviour, obsessed with what makes people actually adopt better health habits.

Every product from Aarus is a result of that journey: designed not just for efficacy, but for how it fits into real life.

His vision is clear: to replace the overcomplicated, overengineered wellness systems of today with something far more sustainable: a series of smart, sensory, culturally resonant rituals that bring people back to balance.

“The most powerful products are the ones you actually stick with. That’s why we design for the lifestyle first, then layer in the science.”

Portrait of Yagyesh Kanoria, founder of Aarus