Wellness Begins
with Rituals
Aarus was born from the belief that wellness should feel natural, joyful, and seamless.
Not a Supplement Brand.
A Ritual System.
Designed to fit into real life
Not ask you to pause it.
Crafted for daily rituals
Nourish body, calm mind, and restore rhythm.
Built on Indian wellness philosophy
Harmony of mind, body & spirit.
From ancient wisdom to modern science
A bridge between heritage and habit.
Every product is a Reminder
Healing isn’t occasional, it’s habitual.
Born from belief
Wellness should feel personal, not prescribed.
Presence & Pause
A gentle return to yourself in a fast-moving world.
Built on Legacy, Made for the Future
Incubated by the Kanoria Foundation, a family institution dedicated to education, growth, and humanitarian action, Aarus continues a tradition of harmony between body, mind, and spirit.
About the Founder
Yagyesh Kanoria
combines science, human behavior, and entrepreneurial instinct to design rituals people actually stick to.
With a background in biochemistry, entrepreneurship, and pharmaceuticals, he has spent years exploring what makes people adopt healthier habits. Aarus is the result. Smarter, sensory rituals that bring balance back.
“The most powerful products are the ones you actually stick with. That’s why we design for the lifestyle first, then layer in the science.”
with Rituals
Aarus was born from the belief that wellness
should feel natural, joyful, and seamless.
Not a Supplement Brand.
A Ritual System.
Designed to fit into real life
Not ask you to pause it.
Crafted for daily rituals
Nourish body, calm mind, and restore rhythm.
Built on Indian wellness philosophy
Harmony of mind, body & spirit.
From ancient wisdom to modern science
A bridge between heritage and habit.
Every product is a Reminder
Healing isn’t occasional, it’s habitual.
Born from belief
Wellness should feel personal, not prescribed.
Presence & Pause
A gentle return to yourself in a fast-moving world.
Made for the Future
About the Founder
Yagyesh Kanoria
combines science, human behavior, and entrepreneurial instinct to design rituals people actually stick to.
With a background in biochemistry, entrepreneurship, and pharmaceuticals, he has spent years exploring what makes people adopt healthier habits. Aarus is the result—smarter, sensory rituals that bring balance back.
“The most powerful products are the ones you actually stick with. That’s why we design for the lifestyle first, then layer in the science.”